
YUNITA YAPI - GRAPHIC DESIGNER & PHOTOGRAPHER
CIMB NIAGA
For over 61 years, CIMB Niaga had become aprominent role in an Indonesian Banking industry, dedicated to serve customers to the fullest.
As a tribute to CIMB Niaga, the employees will compete each other making a best ‘’corporate theme song ‘’that will be reviewed by local composers.
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The concept has 2 option, like:
Option 1: The red color are derived from CIMB Niaga’s corporate color. The curves on the key visual represents stability, elegance, and calmness. For 6 decades, CIMB still prioritize its stability and elegance until the present day.
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Option 2: The shadowy ‘’zig-zag’’ patterns inside the logo are the representation CIMB’s Arrow logo. By putting a zig-zag patterns inside the logo emphasizes the character of CIMB’s logo, which is to be more look like a “forward-thinking”persona.
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