Djajanan Jadoel was a project for my final esssay in university. The concept it self is a place to sells the vintage food of 80-90’s era in Indonesia, like wafer superman, coklat payung, davos, etc. So, the main purpose is to make customer to bring back nostalgia feeling to their childhood memories.

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Concept: Using a combination of dynamic design style and harmony are processed in visual elements and colour selection, so the message can be visually conveyed in a proper way to general public.

 

The colours such as yellow, orange, red, and maroon represents a joy in 80-90's era. Because the colour is a hit back then and commonly used in either fashion and food packaging back then which is applied in Djajanan Jadoel product to bring out customer nostalgic feel.

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As the logo itself, the font type is design to bring an impression of retro style with an addition of shadow or shading behind fonts, clear readability, not rigid, and can be easily remembered by the general public.